MESKRU has been named a finalist for the Atlassian Partner of the Year 2026 Award in the Rising Star EMEA category.

Migration to Jira

Thanks to MESKRU’s structured approach, we were able to seamlessly migrate our existing workflows to Jira and now have a centralized, scalable system.

Bitburger Digital – Migration to Jira

Background

Bitburger Digital used a digital workflow tool for project management to speed up communication and increase transparency—though it still lacked a centralized structure or standardized guidelines that would enable a scalable rollout. The migration to Jira was intended to bring clarity, standardization, and even more automation.

Objective

  • Strukturierung und Standardisierung der Projektboards 

  • Übertragung bestehender Inhalte inklusive bestehender Automatisierungen 

  • Aufbau einer skalierbaren Jira-Projektlandschaft 

  • Integration in bestehende Kollaborationssysteme (SharePoint) 

  • Enablement für alle involvierten Teams 

Our solution with MESKRU

Structured Migration Planning

  • Tool analysis and system understanding for the previous workflow tool

  • Definition of migration phases (migrate, archive, and delete boards)

  • Development of a field mapping to Jira

Rollout - Centralize

Control

  • Development of a Jira project standard for Bitburger Digital

  • Definition of workflows, fields, and role models

  • Creation of automations to map to Jira logic

Technical implementation

  • Migration of boards, including testing, validation, and standardization

  • Implementation of complex parent-child mappings and work item types

  • Transferring automations to Jira

Enablement & Rollout

  • Set up Jira user structure; configured permissions and notifications

  • Training and onboarding for project teams

  • Rollout communication and supporting documentation

  • Post-migration support to address the needs of business units and further optimize processes

Result: Jira as the central project management tool

  • Jira as the central project management tool for all departments

  • Unified dashboards, standardized workflows, optimization of automated processes

  • Scalable setup for future projects

Results come

from structure.

Let us provide strategic guidance for your project.

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Migration to Jira | MESKRU